EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

431 | Understanding Google’s Multitask Unified Model (MUM) with Bill Slawski

By |July 6th, 2021|Interview, podcast|

Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry.    Understanding The Future of Google By incorporating language models, such as [...]

  • EDGE of the Web News title card for May 24, 2021

422 | News from the EDGE: Week of May 24, 2021

By |May 24th, 2021|News, podcast|

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we think matters when it comes to Core Web Vitals. [00:04:24] Something Special Hanging in [...]

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