PPC revenue

ChatGPT’s Blind Spot Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind? This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You’ll hear how shifting digital consumer behavior (think: the Four S’s—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation. Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google’s “reality”—the web’s apparently booming and crumbling at the exact same time, depending on who’s asking. News from the EDGE: BrightonSEO Tickets! Google expands AI Mode beyond English Reddit launches Pro tools for publishers Judge lets Google keep Chrome, but says it must share search data with rivals SEO News Segment: Holiday shopping: Unlocking the modern consumer’s new value equation Are Google’s AI Overviews eating your PPC revenue? Google can’t decide if the web is thriving – or dying

PPC revenue

771 | SEO News from the EDGE | Week of 9.15.2025

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