EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Jonny Ross EDGE Episode 495 Featured Image

495 | Measuring the Success of Structured Data Deployment

By |April 29th, 2022|Interview, podcast|

Learn about entity definition and the slew of tools out there to make your structured data grooming easy from Jonny Ross and Erin Sparks

  • Jonny Ross EDGE Episode 492 Featured Image

492 | Schema and SEO with Jonny Ross

By |April 18th, 2022|Interview, podcast|

Is Schema a ranking signal? We cover what it is, what it means to search engines, and the value of schema deployment for visibility.

440 | News from the EDGE | Week of 8.9.2021

By |August 11th, 2021|News, podcast|

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommendation. There’s no slowdown for marketing opportunities or technical SEO in August; try to keep up! [00:03:31] [...]