EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.
EDGE of the Web welcomes Search Engine Land leaders to discuss Semrush's acquisition, SEO strategies, and balancing editorial integrity with growth.
Big question this week: Why do different SEO tools show different traffic to our sites? Also covering ad targeting in twitter, obsolete sounds, and Pinterest rankings!
