EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 664: Search Experience Optimization w/ Ola King

664 | Search Experience Optimization w/ Ola King

By |February 22nd, 2024|Interview, podcast|

Unlock the secrets of SEO & UX with Ola King, a music producer turned SEO expert. Discover key metrics for superior UX and sustainable SEO success on the EDGE!

  • Episode 662: Local SEO and Google SGE w/ Greg Gifford

662 | Local SEO and Google SGE w/ Greg Gifford

By |February 15th, 2024|Interview, podcast|

Unveil local SEO myths with Greg Gifford & Erin Sparks. Learn pitfalls in Google Business Profile setup & get SGE insights. Master local SEO on EDGE of the Web!

  • Episode 661: News from February 12, 2024

661 | News from the EDGE | Week of 2.12.2024

By |February 14th, 2024|News, podcast|

Google tackles fake reviews, purging 170M+ violations in 2023, up 45%. Watch out for AI obituaries and bid farewell to the disavow tool—it's time.