EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [00:11:07] Areas to avoid for first-time clients doing the User [...]
What is your Client’s Love Language? [00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that? [00:06:00] Garrett’s history - coming from teaching to the start-up culture. [00:09:14] Hiring internal SEOs. The challenges of the industry [00:11:12] The evolving nature of the target: Google. A completely [...]
Looking at Google's language models to understand how the model is working against and with you in the world of SEO. Working towards understanding the entity you are working with and trying to bring focus to the SEO industry. Understanding The Future of Google By incorporating language models, such as [...]
