EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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SEO (Page 63)

  • Kevin Indig EDGE Featured Image

401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify

By |March 11th, 2021|Interviews, podcast|

  Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving away from linear models and transaction-based success goals lead in [...]

  • Dixon Jones EDGE Featured Image

376 & 377 | What Does Semantic Search Mean? with Dixon Jones

By |November 25th, 2020|Interviews, podcast|

In episode 376, Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understanding things, not strings.  Join us in the first of 2 parts, talking to a leader in the [...]

  • Kristina Azarenko EDGE Featured Image

374 & 375 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko

By |November 20th, 2020|Interviews, podcast|

In Part 1 of episode 374, Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories, and much more. This is an important show to listen to if you are hiring SEO talent. Listen [...]

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