EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Jason Barnard, the Brand SERP Guy

395 | Optimizing Your Brand SERP Real Estate with Jason Barnard

By |February 19th, 2021|Interview, podcast|

  In episode 395 of the award-winning EDGE of the Web podcast the conversation between Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube and Host Erin Sparks went deeper into understanding how to go about optimizing your brand SERP. Here’s what we learned: [00:07:45] Why the Brand [...]

  • EP394 EDGE of the Web

394 | News from the EDGE: Week of February 15, 2021

By |February 15th, 2021|News, podcast|

News from the EDGE: Week of February 15, 2021 On tap this week is desktop messaging for Google My Business, why some do not like the scroll-to-text feature in SERPs (hint: Mordy hates it), and what the heck Google’s Passage Ranking really means. Host Erin Sparks and Studio Creative Director [...]

  • Jason Barnard EDGE Featured Image

393 | Bringing Your Brand SERP into Focus with Jason Barnard

By |February 10th, 2021|Interview, podcast|

  Our special guest for episode 393 of the award-winning EDGE of the Web podcast was Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube. Host Erin Sparks spoke with Jason about the concept of the Brand SERP and how it affects digital visibility. Here’s what we learned:  [...]

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