648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.
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EDGE at SMX West with Elizabeth Marsten
Announcer: [00:00:00] Edge of the Web, on the road at SMX. Erin Sparks: [00:00:04] We had a great time at SMX West in San Jose this year, and we were able sit down with some thought leaders in the digital marketing space. Big, big thanks to uh, Third Door [...]
EP 348: Automation in Times of Crisis with Aaron Levy
Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense [...]
