EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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User Experience

  • Episode 773: Content Strategy and LLMs.txt with Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

By |October 23rd, 2025|podcast|

Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

  • Episode 754 - Local News from the EDGE with Darren Shaw, week of April 11th, 2025

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

By |April 11th, 2025|News, podcast|

Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.

  • Episode 666: Design Thinking for SEOs w/ Ola King

666 | Design Thinking for SEOs w/ Ola King

By |February 29th, 2024|Interviews, podcast|

Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.

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