EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.
Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.
What are the strategies and steps needed when expanding an organization into the international SEO realm? Why is it crucial to consider culture and diverse perspectives when translating your website for an international audience?
