EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

456 | News from the EDGE | Week of 10.18.2021

By |October 19th, 2021|News, podcast|

Rollin, rollin, rollin...keep that mobile search rolling!  Mordy, Jacob and Erin review the biggest news from last week - the Infinite Scroll on Google’s mobile search:  did we just lose a psychological barrier that kept us in query revision mode?  Are long tail phrase optimization strategies going to lose here?  [...]

438 | News from the EDGE | Week of 8.2.2021

By |August 4th, 2021|News, podcast|

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches topics that affect all marketers—not just SEOs. [00:08:05] New version of Google Ads Editor brings Hotel ads and lead form extensions [...]

421 | SEO Publishing and Recent Articles with Roger Montti

By |May 23rd, 2021|Interview, podcast|

Roger Montti and Erin Sparks dive into some recent articles Montti has written regarding the Wix and WordPress smackdown. Montti expands on how the Pandemic has affected the technology community and relationships within the community. He also explains Core Web Vitals on his terms.   [00:04:24] Roger’s Publishing History [00:07:03] [...]