EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.
772 | Unpacking LLMs.txt with Carolyn Shelby
Discover LLMs.txt with Carolyn Shelby of Yoast. Learn tips for AI content strategy, site optimization, and the future of technical SEO.
771 | SEO News from the EDGE | Week of 9.15.2025
Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?
770 | Barry Adams – How Google’s AI Mode Is Reshaping News Publishing
What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?
769 | AI/SEO News from the EDGE | Week of 8.25.2025
Meta cracks down on copycats while AI reshapes search, shopping, and clicks in this week’s EDGE of the Web.
768 | Social News from the EDGE | Week of 8.18.2025
Google’s AI Mode launches globally, ChatGPT traffic drops, and Reddit rises. Big shifts in AI and web traffic this week on EDGE.
767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay
Bruce Clay joins Edge of the Web to discuss his new tool: Prewriter.ai
766 | Local News from the EDGE | Week of 7.21.2025
43% use AI daily? Not so fast. Greg Gifford and the EDGE crew debunk stats, tackle review scams, and dig into local SEO changes.
765 | Aligning SEO with AI and Intent: Bruce Clay’s Perspective
Bruce Clay joins Edge of the Web to discuss AI’s impact on SEO, search intent, content quality, and sitewide strategies for better rankings.