• EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

    EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

    We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]

  • EP 250: How Voice Search Changes Everything w/Duane Forrester

    EP 250: How Voice Search Changes Everything w/Duane Forrester

    "Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one [...]

  • EP 249: Become a Better Boss With Radical Candor w/Kim Scott

    EP 249: Become a Better Boss With Radical Candor w/Kim Scott

    Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for [...]

  • EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

    EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

    How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject [...]

  • EP 247: Using Humor in Your Marketing w/Tom Fishburne

    EP 247: Using Humor in Your Marketing w/Tom Fishburne

    For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" [...]

LATEST PODCASTS

EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

December 5th, 2017|Comments Off on EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

EP 247: Using Humor in Your Marketing w/Tom Fishburne

November 14th, 2017|Comments Off on EP 247: Using Humor in Your Marketing w/Tom Fishburne

EP 246: Tips for Starting a Podcast w/Jay Acunzo

November 7th, 2017|Comments Off on EP 246: Tips for Starting a Podcast w/Jay Acunzo

LATEST NEWS