• EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

    EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

    Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We [...]

  • EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

    EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

    As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment to talk about and we going to be talking to [...]

  • EP 202: Managing a Global SEO Strategy w/Garth O’Brien

    EP 202: Managing a Global SEO Strategy w/Garth O’Brien

    We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also talk with Garth about how to change a company culture [...]

  • EP 201: In-House SEO vs. Agency SEO w/Jason White

    EP 201: In-House SEO vs. Agency SEO w/Jason White

    Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and [...]

  • EP 200: Steaks, Spirits, & SEO

    EP 200: Steaks, Spirits, & SEO

    Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode than some steak, and Prime 47 stepped up and delivered! [...]

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