• EP 209: The State of the Connected Customer – w/Mathew Sweezey

    EP 209: The State of the Connected Customer – w/Mathew Sweezey

    Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This episode we are talking about the study called "The State [...]

  • EP 208: Brand Voice and Strategy w/Dana DiTomaso

    EP 208: Brand Voice and Strategy w/Dana DiTomaso

    Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to [...]

  • EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

    EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

    Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some [...]

  • EP 206: Is Your Copy Selling You Short? w/Amy Harrison

    EP 206: Is Your Copy Selling You Short? w/Amy Harrison

    Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton [...]

  • EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

    EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

    Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content - so we had to have Zeph on to tackle [...]

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Yahoo Will Change Name to Altaba

January 10th, 2017|Comments Off on Yahoo Will Change Name to Altaba