• EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

    EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

    Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. Larry Kim founded WordStream in 2007 as a consultancy while [...]

  • EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

    EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

    Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of [...]

  • EP 211: How To Get Chosen By Google w/Ronell Smith

    EP 211: How To Get Chosen By Google w/Ronell Smith

    Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he [...]

  • EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

    EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

    Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within [...]

  • EP 209: The State of the Connected Customer – w/Mathew Sweezey

    EP 209: The State of the Connected Customer – w/Mathew Sweezey

    Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This episode we are talking about the study called "The State [...]

LATEST PODCASTS

EP 211: How To Get Chosen By Google w/Ronell Smith

January 31st, 2017|Comments Off on EP 211: How To Get Chosen By Google w/Ronell Smith

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

January 24th, 2017|Comments Off on EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

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