Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

­
The Edge Of The Web Podcast Series Listen Now
  • EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

    EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

    Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords [...]

  • EP 217: The Knowledge Divide w/Kyle Lacy

    EP 217: The Knowledge Divide w/Kyle Lacy

    We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce [...]

  • EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

    EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

    Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was [...]

  • EP 215: Branding and Programmatic Advertising w/Maureen Jann

    EP 215: Branding and Programmatic Advertising w/Maureen Jann

    Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic [...]

LATEST PODCASTS

1701, 2017

EP 209: The State of the Connected Customer – w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This [...]

1001, 2017

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you [...]

401, 2017

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with [...]

2012, 2016

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking [...]

1312, 2016

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content [...]

212, 2016

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, [...]

2911, 2016

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment [...]

2311, 2016

EP 202: Managing a Global SEO Strategy w/Garth O’Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also [...]

1611, 2016

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the [...]