Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 235: Becoming an Innovative Brand w/Carla Johnson

    EP 235: Becoming an Innovative Brand w/Carla Johnson

    Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like [...]

  • EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

    EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

    You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, [...]

  • EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

    EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

    Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about [...]

  • EP 232: The Future of Mobile Video Advertising w/David Feinman

    EP 232: The Future of Mobile Video Advertising w/David Feinman

    Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted [...]

LATEST PODCASTS

2305, 2017

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

It has been nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk [...]

1605, 2017

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your [...]

205, 2017

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social [...]

1804, 2017

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his [...]

1104, 2017

EP 222: Successful Storytelling for Businesses w/Robert Rose

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital [...]

504, 2017

EP 221: Educating Today’s Digital Marketer w/Jeff Sauer

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible [...]

304, 2017

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called [...]

2803, 2017

EP 219: Marketing’s Role in a Long Sales Cycle w/Amy Bishop

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she [...]

2103, 2017

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the [...]