Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    It has been nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. [...]

  • EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are [...]

  • EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

    EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

    Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country [...]

  • EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

    EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

    Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x [...]

LATEST PODCASTS

1603, 2017

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's [...]

1403, 2017

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be [...]

2802, 2017

EP 215: Branding and Programmatic Advertising w/Maureen Jann

Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and [...]

2002, 2017

EP 214: Running an Idealistic SEO Agency w/Mike Arnesen

Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about [...]

1402, 2017

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. [...]

702, 2017

EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved [...]

3101, 2017

EP 211: How To Get Chosen By Google w/Ronell Smith

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a [...]

2401, 2017

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss [...]

1701, 2017

EP 209: The State of the Connected Customer – w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This [...]