Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    It has been nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. [...]

  • EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are [...]

  • EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

    EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

    Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country [...]

  • EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

    EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

    Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x [...]

LATEST PODCASTS

1001, 2017

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you [...]

401, 2017

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with [...]

2012, 2016

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking [...]

1312, 2016

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content [...]

212, 2016

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, [...]

2911, 2016

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment [...]

2311, 2016

EP 202: Managing a Global SEO Strategy w/Garth O’Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also [...]

1611, 2016

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the [...]

1111, 2016

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode [...]