Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

The Edge Of The Web Podcast Series Listen Now
  • EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

    EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

    Eight years ago, he was broke, in the middle of a divorce, had hundreds of thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and [...]

  • EP 227: Surviving the Machine Revolution w/Jono Alderson

    EP 227: Surviving the Machine Revolution w/Jono Alderson

    "Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest, Jono Alderson, at the Friends of Search 2017 [...]

  • EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

    It has been nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. [...]

  • EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

    How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are [...]


2401, 2017

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss [...]

1701, 2017

EP 209: The State of the Connected Customer – w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This [...]

1001, 2017

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you [...]

401, 2017

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with [...]

2012, 2016

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking [...]

1312, 2016

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content [...]

212, 2016

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry's top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, [...]

2911, 2016

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It's a huge environment [...]

2311, 2016

EP 202: Managing a Global SEO Strategy w/Garth O’Brien

We are excited to be joined this week by Garth O'Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also [...]