Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

The Edge Of The Web Podcast Series Listen Now
  • EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

    EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

    Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords [...]

  • EP 217: The Knowledge Divide w/Kyle Lacy

    EP 217: The Knowledge Divide w/Kyle Lacy

    We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce [...]

  • EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

    EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

    Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was [...]

  • EP 215: Branding and Programmatic Advertising w/Maureen Jann

    EP 215: Branding and Programmatic Advertising w/Maureen Jann

    Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic [...]


1111, 2016

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We've come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode [...]

411, 2016

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

As digital marketers, do you know when your message isn't hitting the mark? Or more importantly, why? Solving the "what" the customer is looking for is not the equation, but the "why" they are looking for should be the goal [...]

2810, 2016

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are [...]

2010, 2016

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described "Visual Communication" as: graphically represents information to efficiently and effectively create meaning - & when necessary, a limited text is included to explicate the meaning. There is no [...]

1110, 2016

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There's been a lot of episodes, and huge amount of work for [...]

610, 2016

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it [...]

510, 2016

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. [...]

2009, 2016

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term...these are issues that can define successful campaigns from failures. [...]

1609, 2016

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a [...]