EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
751 | SEO News from the EDGE | Week of 3.24.2025
Erin Sparks and Cindy Krum discuss Google's AI features, YMYL handling, and an overall dark series of AI challenges in Search.
750 | Unleashing the Power of Personal Experience in SEO
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
748 | Paid Ad News from the EDGE | Week of 3.3.2025
Greg Finn joins the Paid Ad news focus, diving into Google's latest ad changes, AI predictions, and the puzzling Mystery Shopping Rating.
747 | Ethics & Privacy Concerns with AI Writing
Erin Sparks & Michael Lewittes tackle AI privacy, ethics, and content authenticity—are we trading privacy for convenience too quickly?
746 | Social News from the EDGE | Week of 2.17.2025
Duncan Alney joins EDGE to discuss social media trends, Google updates, LinkedIn analytics, and Pinterest’s bold 2025 predictions.
745 | AI and Journalism w/ Michael Lewittes
Explore AI in journalism with Michael Lewittes. Discover challenges, ethical concerns, and how Rankify combats content homogenization.
744 | AI / SEO News from the EDGE | Week of 2.3.2025
AI in SEO News with Sarah Taher. Explore AI's impact, Google's updates, Meta's ads, and navigate evolving digital marketing landscapes.
743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix’s Paula Mejia
Busy ≠ productive. Paula Mejia of WIX Studio shares insights on balancing content quality & quantity, AI's role, and smart budget allocation in marketing.