EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore
Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites.
Luca’s team at Genie Goals has some great tips for our listeners to help them with their PPC campaigns, plus Luca is in Mixed Martial Arts! Check out this fun interview with Luca!
4 New Instagram Enhancing Ad Displays Coming for Advertisers
Instagram announced on their blog that within the next month, they will begin rolling out four new features that will help advertisers with better ad performance.
John Mueller, Webmaster Trends Analyst for Google, confirmed on Twitter that when both an App deep link and AMP URL exist, Google will choose to display the AMP page over the App deep link.