EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
699 | Cognitive Bias in Marketing w/ Garrett Sussman
Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.
698 | News from the EDGE | Week of 7.15.2024
Google AI Overviews take a big hit! Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. Amazon has released their AI shopping assistant, Rufus, to the public.
697 | AI Overview Optimization w/ Garrett Sussman
Garrett Sussman discusses AI Overview optimization, SERP volatility, and SGE frameworks on EDGE of the Web. Tune in for SEO insights!
696 | News from the EDGE | Week of 7.1.2024
Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.
695 | News from the EDGE | Week of 6.24.2024
Universal Analytics ends July 1, 2024. Migrate to GA4! E-Commerce gains authority. June 2024 Spam Update targets low-quality sites.
694 | Trusting AI in the SERPs w/ Mark Williams-Cook & Jack Chambers-Ward
Explore SGE and AI in search with Mark Williams-Cook & Jack Chambers-Ward on EDGE of the Web. Optimize for Google's Search Generative Experience.
693 | News from the EDGE | Week of 6.17.2024
Google avoids jury trial with $2.3M check in antitrust case, Reddit revamps comment ads, Google Ads phases out card payments. Tune in to EDGE of the Web for more!
692 | On the EDGE of Candour / an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.
691 | SEO Testing at Scale with AI w/ Will Critchlow
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.