EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

LATEST PODCASTS

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2205, 2024
  • Episode 685: News from May 20, 2024

685 | News from the EDGE | Week of 5.20.2024

Stay updated on Google's SEO and AI strategies! Tune into EDGE of the Web for insights on ranking changes, ad benchmarks, and controlling content in AI overviews.

2205, 2024
  • Episode 684: How Expertise Wins in SEO with Michael Lewittes

684 | How Expertise Wins in SEO w/ Michael Lewittes

Michael Lewittes, CEO of Ranktify, shares his journey from journalism to SEO mastery, optimizing media success from Gossip Cop to Ranktify on EDGE of the Web.

1705, 2024
  • Episode 683: News from May 13, 2024

683 | News from the EDGE | Week of 5.13.2024

Host Erin Sparks discusses SEO, Google's AI updates, content decay, and Alphabet's potential HubSpot acquisition with experts Mordy Oberstein and Jacob Mann.

1605, 2024
  • Episode 682: Real World E-E-A-T with Michael Lewittes

682 | Real World E-E-A-T w/ Michael Lewittes

Michael Lewittes, CEO of Ranktify, shares his journey from journalism to SEO mastery, optimizing media success from Gossip Cop to Ranktify on EDGE of the Web.

805, 2024
  • Episode 681: News from May 6, 2024

681 | News from the EDGE | Week of 5.6.2024

Join news from the EDGE as Michel Fortin fills in for Mordy! Google's update, antitrust lawsuit, and AI fighter jets shake up the tech world!

705, 2024
  • Episode 680: Authentic AI with Michel Fortin

680 | Authentic AI w/ Michel Fortin

Dive into AI's role in marketing & SEO's evolving role. Gain insights on brand differentiation & user experience optimization with Michel Fortin on EDGE of the Web!

305, 2024
  • Episode 679: News from the week of April 29, 2024

679 | News from the EDGE | Week of 4.29.2024

TikTok fights US forced sale! Google update focuses on quality. Internal woes hit Google. More news in the newsletter!

205, 2024
  • Episode 678: Moore’s Law & the Accelerated Growth of AI with Michel Fortin

678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin

Michel Fortin discusses how AI is changing SEO & what SEOs need to adapt for the future, including augmented reality. Learn from a growth marketing VP!

2404, 2024
  • Episode 677: Fending off Local Attacks with Joy Hawkins

677 | Fending off Local Attacks w/ Joy Hawkins

Join Joy Hawkins on the EDGE of the Web for insights on local SEO tactics, LSAs, videos, AI, and crisis management. Don't miss out!

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