EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
UPCOMING INTERVIEWS
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
LATEST PODCASTS

576 | Featured Snippets w/ Chris Long
Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.
574 | Goals, Strategies, and Tactics w/ Kevin Indig
Learn how to adopt objective-oriented measurements and create a list of annual priorities that fit your business with Erin Sparks and Kevin Indig on EDGEtalk.
573 | News from the EDGE | Week of 2.20.2027
Join EDGEnews podcast and special guest host, Gemma Houghton, as her and Erin Sparks discuss skyrocketing AI search costs, international search, and more.
572 | Generative AI Content w/ Kevin Indig
Generative AI content is all the rage in the SEO community these days so Erin Sparks and Kevin Indig opine on the important questions people are asking.
571 | News from the EDGE | Week of 2.20.2023
This week Mordy Oberstein and Erin Sparks explore social media’s badge monetization problem, Google’s new link best practices, and more.
570 | Internal Link Building and Automated Content w/ Cyrus Shepard
Internal linking is often discussed & implemented by SEOs, but with little strategic considerations. Erin Sparks and Cyrus Shepard explore this and more on EDGE
569 | News from the EDGE | Week of 2.13.2023
This week Erin Sparks welcomes guest co-host Mike King to explore all things in the news about SEO, AI, search engine chatbots, and more on the EDGE!
568 | The Google Farmer and our Crop w/Cyrus Shepard
Google’s writing its own content now and Cyrus Shepard and Erin Sparks discuss its SEO implications today and into the future on the EDGE.