594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel
Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.
593 | News from the EDGE | Week of 5.15.2023
Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.
592 | Indexability with Google w/ Areej AbuAli
Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.
591 | News from the EDGE | Week of 5.8.2023
There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!
590 | News from the EDGE | Week of 5.1.2023
GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!
EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
- Daniel Cheung
- Martha van Berkel
- Sarah McDowell
- Gemma Houghton
- Dr. Pete Meyers
- Kyle Roof
- Andy Drinkwater
- Sara Taher
585 | SERP Snippets Over Time w/ Brodie Clark
Join SEO consultant Brodie Clark & host Erin Sparks as they explore Google's rich snippets, knowledge graph & the impact of AI in the SERP on EDGEtalk!
583 | AI and Paid Media w/ Greg Finn
Join Erin Sparks & Greg Finn as they discuss the AI’s current and future impact on paid advertising on the latest episode of EDGEtalk!
582 | News from the EDGE | Week of 4.03.2023
Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks discuss Google, Bing, Elon Musk and more!
581 | Google – The Disingenuous Trickster? with Greg Finn
Join Erin Sparks & Greg Finn as they discuss the state of Google's support for paid advertising and the rising cost per lead in the latest episode of EDGEtalk!
580 | News from the EDGE | Week of 3.27.2023
Join the EDGEnews podcast as Mordy Oberstein and Jacob Mann discuss Bard, TikTok, local search, Bing Chat, and more!
579 | Offensive vs. Defensive SEO w/ Chris Long
Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.
578 | What Does Expertise Look Like in the Eyes of Google?
Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.
577 | News from the EDGE | Week of 3.13.2023
Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!