EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

By |December 21st, 2023|Interviews, podcast|

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

By |December 18th, 2023|Interviews, podcast|

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

  • Episode 647: News from December 11th, 2023

647 | News from the EDGE | Week of 12.11.2023

By |December 14th, 2023|News, podcast|

Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.

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