EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • 627 | Leveraging the New Tools in GA4 w/ Matt Holz

627 | Leveraging the New Tools in GA4 w/ Matt Holz

By |September 22nd, 2023|Interview, podcast|

Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!

  • 625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney

By |September 18th, 2023|Interview, podcast|

Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.

  • 623 | Navigating the World of Generative Search w/ Natalie Arney

623 | Navigating the World of Generative Search w/ Natalie Arney

By |September 8th, 2023|Interview, podcast|

Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.

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