EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.
"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one [...]
Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for [...]
How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject [...]
