Dana DiTomaso

Dana DiTomaso is not your average marketing partner at Kick Point; she’s a digital maestro who specializes in harmonizing digital and traditional marketing to propel her clients’ businesses to new heights.

With a keen eye honed by deep experience in the digital realm, Dana possesses an uncanny ability to distinguish genuine solutions from mere time and budget sinks—particularly in the complex world of SEO.

One of Dana’s key strengths lies in teaching individuals and teams the art of setting goals and tracking results. By doing so, she empowers them to discern which marketing strategies and tactics truly pack a punch. Her practical wisdom isn’t just confined to the boardroom; she’s a sought-after speaker at conferences on reporting and analytics, SEO, and brand building.

Since 2013, Dana has graced renowned events like MozCon, SMX, Marketing Analytics Summit, SearchLove San Diego, and Whitespark Local Search Summit with her insights.

What really gets Dana’s marketing gears turning is the advent of GA4. To her, it’s akin to ripping off a bandage in the realm of marketing analytics. The intense focus on analytics in her industry has, in her eyes, unveiled the gaps in people’s knowledge, prompting a collective realization of how outdated or non-existent certain practices were. Dana DiTomaso isn’t just embracing change; she’s leading the charge in reshaping the analytics landscape.

Dana can be contacted on Twitter/X @danaditomaso or via LinkedIn.