Dawn, the owner and Managing Director at Bertey, is a highly accomplished International SEO & digital strategy consultant, renowned speaker, experienced trainer, and esteemed lecturer. With an extensive background in the industry, she provides expert guidance and develops effective digital marketing and SEO strategies for leading brands across diverse sectors.
In addition to her consulting work, Dawn holds a position as a lecturer at Manchester Metropolitan University, where she imparts her expertise in digital marketing strategy, search engine marketing (SEM), and marketing analytics. She shares her knowledge with undergraduate students specializing in digital marketing strategy and international fashion promotion.
Dawn’s exceptional contributions to the field have earned her the esteemed Fellow designation from The Institute of Digital Marketing (FIDM) and membership in The British Computing Society (MBCS). With over 13 years of experience in SEO, she stays at the forefront of the industry, continuously adapting to the advancements in natural language understanding and embracing the bold moves made by search engines in the realm of machine learning.
As an internationally recognized conference speaker, Dawn presents advanced technical SEO and digital marketing topics at renowned global events. Her expertise has been showcased at prestigious conferences such as Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London and San Jose), MozCon, and State of Search.