Cyrus, the visionary Founder of Zyppy SEO, is a multi-faceted professional excelling in the realms of SEO, online marketing, content publishing, speaking, and writing. Interestingly, Cyrus’s journey began as a struggling screenwriter before he discovered the captivating world of SEO in 2009. His first remarkable achievement came when he propelled a wine business from 500k in sales to an astounding 2.5 million within a single year, solidifying his prowess in the field.
In 2010, Cyrus joined Moz, further amplifying his impact within the SEO community. His expertise has led him to speak at prestigious events worldwide, including MozCon, SMX, Marketing Festival, Marketing Nation Summit, MnSearch Summit, and many more. Throughout his career, Cyrus has collaborated with numerous startups and Fortune 500 companies, leveraging his deep understanding of SEO to drive transformative results.
As the driving force behind Zyppy SEO, Cyrus offers a range of services, including SEO consulting, software development, and connecting individuals in need of SEO services with trusted vendors. Zyppy also delivers high-quality SEO content, showcasing original experiments and research. Cyrus has become a reliable source of valuable information over the years, generously sharing his insights and expertise through Twitter. What truly energizes him is the vast untapped potential of search and the increasing diversity within the SEO community, which is gradually breaking down the filter bubble and paving the way for new perspectives and innovative approaches.
Mark can be reached through Twitter @thetafferboy, or via LinkedIn
565 | PAAs and Rich Snippets with Mark Williams-CookInterview / podcastBaking PAA Bread with Google
Erin Sparks and Mark Williams-Cook explore featured snippets, and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.
Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.
Join the party and help bake bread with Google… on the EDGE!
Key Segments
Reintroducing Mark Williams-Cook
What is People Also Ask (PAA)?
Intent: Information or Transaction?
Baking Bread with Google
It’s Okay to Answer the Same Question Twice on Two Different Pages
Answer the Public
Google’s Content Extrapolation
Hiking a Mountain with MUM
Salesy Laundry PAA Gap
A Featured Snippet Strategy for SEO
The UK Government and the Clown Circus
AlsoAsked.com is One of our Favorite Tools
Mark: We’re Polarized in SEO Right Now
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
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January 28, 2023- 564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-CookInterview / podcastCanaries in the Coal Mine while Crawling around on the Library Floor
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
Introducing Mark Williams-Cook
What are Zero-Volume Keywords?
Intent Volume vs. Search Volume
People Also Ask and Intent Proximity
Knowledge Graph Optimization
Strategies Toward Optimization of Knowledge Not Volume
Google says Links Won’t be as Important in the Future
The Helpful Content Evolution
Mark’s Tests: Scraped vs A.I. Content
Crawling Around the Floor Looking for a Book in the Library
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
Create a project, add at least 5 keywords;
Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
Run a website audit and show what issue you are going to fix;
Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
Optimize one page using the Content Marketing tool.
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you’d give us a rating on ratethispodcast.com/edge!
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January 20, 2023
