Canaries in the Coal Mine while Crawling around on the Library Floor

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.

He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.

Intent of Search is the new paradigm… on the EDGE!

Key Segments

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    1. Create a project, add at least 5 keywords;
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    3. Run a website audit and show what issue you are going to fix;
    4. Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
    5. Optimize one page using the Content Marketing tool.

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