EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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Google Secrets LEAKED with Michael King

  • Mark Williams-Cook EDGE Episode 565 Featured Image

565 | PAAs and Rich Snippets with Mark Williams-Cook

By |January 28th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.

  • Mark Williams-Cook EDGE Episode 564 Featured Image

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

By |January 20th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

  • Cindy Krum EDGE Episode 560 Featured Image

560 | Understanding the Knowledge Graph and Topic Layer w/ Cindy Krum

By |January 9th, 2023|Interview, podcast|

Erin and Cindy walk through the history of the portability of concepts in search, watching what Google is leveraging as it rolls out features and functions for content providers to test.

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