EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • 637 | Decoding User Intent w/ Lidia Infante

637 | Decoding User Intent w/ Lidia Infante

By |October 26th, 2023|Interview, podcast|

Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!

  • Mark Williams-Cook EDGE Episode 564 Featured Image

564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

By |January 20th, 2023|Interview, podcast|

Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.

  • Tim Schmoyer EDGE Episode 521 Featured Image

521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

By |August 9th, 2022|Interview, podcast|

We can’t use our Google SEO mindset for YouTube optimization. It’s not going to work and we learn why it doesn’t on today’s show.