EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
641 | News from the EDGE | Week of 11.13.2023
Stay ahead in digital marketing with the latest on Google's updates, Meta-Amazon collaboration, and AI advancements. Discover key SEO strategies, tech innovations, and legal insights from the EDGE of the Web.
640 | Optimizing a Headless CMS w/ Lidia Infante
Optimize your headless CMS with Sanity.io and SEO consultant Lidia Infante. Learn how to map out your knowledge field, avoid pitfalls, and break free of traditional CMS shackles. Listen now on The EDGE of The Web!
639 | NEWS FLASH w/ Jason Barnard
Join Jason Barnard and the team as they unpack major changes in the Google Knowledge Graph, including a 30% growth in 'person' entity types and Google's new ways of comprehending writers.
638 | News from the EDGE | Week of 10.30.2023
Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.
637 | Decoding User Intent w/ Lidia Infante
Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!
636 | News from the EDGE | Week of 10.23.2023
Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.
635 | Questionable Practices Associated With Google Ads w/ Greg Finn
Unlock insights on Google's antitrust lawsuit and its impact on digital marketing. Is it time to rethink Google Ads? Join us on The EDGE of The Web!
634 | News from the EDGE | Week of 10.16.2023
Explore Google's cookie removal, YouTube's AI-driven ad campaigns, and Microsoft's bug bounty on The EDGE of The Web! Your guide to the latest in SEO and digital trends.
633 | Mastering The Holistic SEO Process w/ Eli Schwartz
Unlock SEO mastery with Eli Schwartz on The EDGE! Dive into RICE Method, precision tactics, and navigate SGE changes for holistic SEO control.