EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

Call Us Today! 1-877-SEO-4-WEB|info@edgeofthewebradio.com
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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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301, 2024
  • Episode 651: News from January 1, 2024

651 | News from the EDGE | Week of 1.1.2024

Kick off 2024 with the latest in SEO and marketing news! Explore Facebook's cookieless move and Google's end to cookies. Stay ahead on the EDGE of the Web for a successful year ahead!

2812, 2023
  • Episode 650: News from December 25th, 2023

650 | News from the EDGE | Week of 12.25.2023

It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.

2112, 2023
  • Episode 649: Retail Media Opportunities and Ethics w/Elizabeth Marsten

649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten

Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!

1812, 2023
  • Episode 648: The 3rd Wave of Digital Advertsing w/Elizabeth Marsten

648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten

Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.

1412, 2023
  • Episode 647: News from December 11th, 2023

647 | News from the EDGE | Week of 12.11.2023

Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.

1012, 2023
  • Episode 646: Your GA4 Health Check with Dana DiTomaso

646 | Your GA4 Health Check w/ Dana DiTomaso

Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.

612, 2023
  • Episode 645: News from December 4th, 2023

645 | News from the EDGE | Week of 12.05.2023

Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!

212, 2023
  • Episode 644: Delving Into GA4 w/ Dana DiTomaso

644 | The Role of the Agency and GA4 w/ Dana DiTomaso

Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.

2711, 2023
  • Episode 644: News from November 20th, 2023

643 | News from the EDGE | Week of 11.20.2023

Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2026 Site Strategics & EDGE of the Web.

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