EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
530 | The Two Essential Ingredients of SEO w/Michel Fortin
Are you meeting your website visitors on the road to their solution with insightful, useful content, or is our SEO page built for keyword ranking?
529 | News from the EDGE | Week of 9.5.2022
Articles from the Verge, Search Engine Land, and DanTalyor.online as well as Search Engine Roundtable - it’s a jammed-packed digital marketing news show this week!
528 | User-First SEO = Helpful Content w/ Michel Fortin
Michel Fortin, long time SEO professional, has recently written a fantastic article just weeks before the Google Helpful Content Update algorithm change that came in August of 2022. Erin and Michel dig further into what Helpful Content is.
527 | News from the EDGE | Week of 8.29.2022
From listening to podcasts on Twitter to considerations of using AI to write your next piece of content. Erin, Mordy and Jacob cover it all.
526 | Dawn Anderson: Is That Page Good Enough to Represent the Query?
Learn more about semantic relationships of content on your websites. Dawn Anderson covers machine learning and how search engines use it to sort relevant content.
525 | News from the EDGE | Week of 8.22.2022
Google's Helpful Content update is upon us. Listen in as Erin, Mordy, and Jacob discuss the update and the anticipated fallout of SEOs and content creators everywhere.
524 | The Evolution of Google Updates w/ Dawn Anderson
What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.
523 | YouTube Shorts & Recovering from Burnout w/ Tim Schmoyer
What does it take to create YouTube shorts? And what about creator burnout? Tim Schmoyer shares his story and provides transparency that can help everyone prepare and learn.
522 | News from the EDGE | Week of 8.8.2022
Articles from Search Engine Journal, Land and Roundtable, are on deck as we dig through some Google update information for you. We take a pause and unpack a story from last week: Olga Zarzeczna had her entire 188-point technical SEO audit plagiarized by someone who published it as his work on Amazon!