EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
408 | News from the EDGE: Week of April 5, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including Google showing competitors in knowledge panels (WHAT?!) and expanding on how core web vitals will affect rankings, as well as new enhancements in [...]
407 | Content Reuse with Ashley Segura of TopHatContent
For episode 407 of the award-winning EDGE of the Web podcast our special guest was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about how to repurpose and reuse content. Here’s what we learned: 00:03:28 Content Reuse: The What and Why Ashley explained [...]
406 | News from the EDGE: Week of March 29, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart some fascinating digital marketing and SEO headlines this week, including the SEMrush IPO, hotel property promotion ads on Google, and a sharp increase in “zero-click” Google searches in 2020. Get the [...]
405 | Content Marketing Research and Business Goals with Ashley Segura
Our special guest for episode 405 of the award-winning EDGE of the Web podcast was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about recent developments in content marketing and how to make the most of content. Here’s what we learned: [00:03:13] Ashley [...]
404 | The EDGE of the Web 404 Page Awards Show
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, host the first-ever EDGE 404 Awards! It will be the last one as well, since there will only be one EDGE episode 404. With a little help from our panel of judges, including Lily [...]
403 | SEO Testing Methodologies with Kevin Indig
For episode 403 of the award-winning EDGE of the Web podcast we continued a conversation with special guest Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about the scientific methodology and mindset necessary for SEO improvements as Google evolves. Here’s what we learned: 00:03:50 [...]
402 | News from the EDGE: Week of March 15, 2021
In addition to three important Google-related news headlines, Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, announce a Twitter contest to choose the best 404 pages in time for next week’s news, which will be episode 404! And no, the price is [...]
401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify
Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving away from linear models and transaction-based success goals lead in [...]
400 | News from the EDGE: Week of March 8, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, cover the rise of digital ad taxes who pays the ultimate price, some incredible SERP upgrades on the Bing search engine, and why some sites are seeing their rich results disappear into thin air. [...]