EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
417 | Getting Back Together for SEO in the Real World
Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engine optimization. But that small college was Cambridge and you would not believe who came to speak there. Free [...]
416 | News from the EDGE: Week of May 3, 2021
Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals. [00:04:25] Comparison shopping on Bing [00:09:08] Report indexing issues on Google Search Console [00:13:24] Elementor updates for Core [...]
415 | Critical Thinking & SEO Insights with Pedro Dias
For episode 415 of the award-winning EDGE of the Web podcast, we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about user experience philosophy and how the SEO community can build a more critically thinking infrastructure for new SEOs. Here’s what we [...]
414 | News from the EDGE: Week of April 26, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including Google testing local car inventory functionality, Google getting rid of their tested Q&A function, and how Glenn Gabe assessed the impact of the Product [...]
413 | Better To Be Preferred Than Indexed with Pedro Dias
For episode 413 of the award-winning EDGE of the Web podcast we spoke with Pedro Dias, Head of SEO at Reach PLC. Host Erin Sparks spoke with Dias about his time at Google fighting spam, being language agnostic, and how Google is easily disrupting media consumption without producing any of [...]
412 | News from the EDGE: Week of April 19, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, talk about the news you need to know and understand over the past week, including more on the evolving story of FLoC, a delay in Google’s Core Web Vitals (i.e. Page Experience) algorithm update [...]
411 | Privacy & Inclusion with Carolyn Lyden of Search Engine Land
For episode 411 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about FLoC, zero-clicks and women in SEO. 00:04:00 FLoC, Google’s Federated Learning of Cohorts [...]
410 | News from the EDGE: Week of April 12, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart digital marketing and SEO headlines this week, including updates to Google’s algorithm and Search Console. Oh, and Google may be in more legal trouble for giving favor to their own ads over [...]
409 | Community Narratives with Carolyn Lyden of Search Engine Land
For episode 409 of the award-winning EDGE of the Web podcast we spoke with Carolyn Lyden, Director of Search Content at Search Engine Land as well as Third Door Media. Host Erin Sparks spoke with Carolyn about how she got into SEO and what she’s bringing to her new roles. [...]