EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
399 | Link Building Tactics and Flipping Websites with Craig Campbell
For episode 399 of the award-winning EDGE of the Web podcast the special guest was Craig Campbell, an SEO consultant and trainer based in Glasgow, Scotland. Host Erin Sparks spoke with Craig about the wide array of link building tactics available to SEOs today, as well as how SEOs [...]
398 | News from the EDGE: Week of March 1, 2021
Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO Liaison, pick apart three important headlines about Google along with Jacob’s once-upon-a-time appearance on The Price is Right, Erin’s close encounter with Steve Forbes, and Mordy’s water situation (or lack thereof and no, he’s not [...]
397 | Leaving the Digital Agency Life with SEO Expert Craig Campbell
Our special guest for episode 397 of the award-winning EDGE of the Web podcast was Craig Campbell, an SEO consultant and trainer based in Glasgow, Scotland. Host Erin Sparks spoke with Craig about leaving the digital agency life in favor of becoming an SEO consultant. Here’s what we learned: [...]
396 | News from the EDGE: Week of February 22, 2021
News from the EDGE: Week of February 22, 2021 Two stories this week are about what’s happening with Google Search Console, and a third is about an SEO smackdown between Wix and WordPress (Mordy says those are fightin’ words!). Host Erin Sparks and Studio Creative Director Jacob Mann along with [...]
395 | Optimizing Your Brand SERP Real Estate with Jason Barnard
In episode 395 of the award-winning EDGE of the Web podcast the conversation between Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube and Host Erin Sparks went deeper into understanding how to go about optimizing your brand SERP. Here’s what we learned: [00:07:45] Why the Brand [...]
394 | News from the EDGE: Week of February 15, 2021
News from the EDGE: Week of February 15, 2021 On tap this week is desktop messaging for Google My Business, why some do not like the scroll-to-text feature in SERPs (hint: Mordy hates it), and what the heck Google’s Passage Ranking really means. Host Erin Sparks and Studio Creative Director [...]
393 | Bringing Your Brand SERP into Focus with Jason Barnard
Our special guest for episode 393 of the award-winning EDGE of the Web podcast was Jason Barnard, the Brand SERP Guy and the Founder/CEO of Kalicube. Host Erin Sparks spoke with Jason about the concept of the Brand SERP and how it affects digital visibility. Here’s what we learned: [...]
392 | News from the EDGE: Week of February 8, 2021
February 8, 2021 It was an all-Google kind of week for the news this time around, and almost an all-Barry Schwartz week as well, but we slipped in a story from Roger Montti as well. Host Erin Sparks and Studio Creative Director Jacob Mann along with Mordy Oberstein, Wix’s SEO [...]
391 | World Data Trends from 2020 and SEMRush Tools with Fernando Angulo
Few companies have their finger on the pulse of world data as much as SEMRush, which is why we spent some quality time with Fernando Angulo, Head of Communications at SEMRush. Host Erin Sparks spoke with Fernando about data trends from 2020, as well as what SEMRush can do [...]