EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
UPCOMING INTERVIEWS
LATEST PODCASTS
EP 229: Promoting Your Content With Native Advertising w/Chad Pollitt
We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please reach out to us! What is Native Advertising and [...]
EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas
Eight years ago, he was broke, in the middle of a divorce, had hundreds of thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to his blog every year. That man is Jeff Bullas of JeffBullas.com and [...]
EP 227: Surviving the Machine Revolution w/Jono Alderson
"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international conglomerates." Those words were spoken recently by today's featured guest, Jono Alderson, at the Friends of Search 2017 [...]
EP 226: Link Building Tips for 2017 w/Nicholas Chimonas
It has been nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about the 2016 Link Building Survey he conducts for Moz. [...]
EP 225: Creating Content Your Audience Wants w/Stacey Jaffe
How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data points in your focus group of how your audience is perceiving your brand. On this show, we are [...]
EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette
Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country [...]
EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley
Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x [...]
EP 222: Successful Storytelling for Businesses w/Robert Rose
Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a [...]
EP 221: Educating Today’s Digital Marketer w/Jeff Sauer
Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital [...]