EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
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LATEST PODCASTS
EP 239: Your Guide to International SEO w/Aleyda Solis
Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week. Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She [...]
EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis
A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote speaker from Monumental Shift. He is starting a new program called Amplify Speaking. This new training [...]
EP 237: Shooting Video With Your Phone and Tablet w/David Basulto
We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones are improving every year and have made shooting video on [...]
EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar
What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting. A recent study found that 86% of respondents aged 18-30 felt positive [...]
EP 235: Becoming an Innovative Brand w/Carla Johnson
Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like [...]
EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin
You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile? When Site Strategics wanted to become an agile digital marketing agency earlier this year, [...]
EP 233: Building the Credo Brand in a Crowded Space w/John Doherty
Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and consultants struggle to get work. John Doherty saw this issue and decided to do something about [...]
EP 232: The Future of Mobile Video Advertising w/David Feinman
Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting harder and harder to get your video noticed. So this week, we wanted [...]
EP 231: What is Programmatic Advertising? w/Priya Kapoor
What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating [...]