January 13, 2020
EP 338: PPC | “More Than Meets The ROI” with Tim Jensen
Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued by the crossover between analytics and PPC.
Some key topics that we discussed during the show:
- Conversion tracking for ROI
- Google Tag Manager
- Various on-site engagement/behavior tracking
- Scroll tracking
- Embedded video view tracking
- PDF download tracking
- Phone tracking
Show Reference Links
Guest Twitter: @timothyjjenson
Guest LinkedIn: https://www.linkedin.com/in/timothyjjensen/
Tim will be speaking at SMX West in February as part of a session on How to Manage and Optimize B2B PPC, https://marketinglandevents.com/smx/west/agenda/.
Google Tag Manager Guides & Resources (Clix Marketing): http://www.clixmarketing.com/blog/2018/09/06/the-big-list-google-tag-manager-guides-resources/
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