EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


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435 | Pivoting Clients Towards Their Evolving Customer Personas with Garrett Sussman

By |July 19th, 2021|Interview, podcast|

[00:04:59] Garret’s experience in mining subject matter knowledge from clients to flesh out the Buyer’s Journey [00:06:50] The changing user behavior and subsequent content needs [00:09:36] Leveraging an event to pivot a hard-headed client’s understanding of their consumer’s content needs [00:11:07] Areas to avoid for first-time clients doing the User [...]

  • EDGE 407 Featured Image Ashley Segura

407 | Content Reuse with Ashley Segura of TopHatContent

By |April 5th, 2021|Interview, podcast|

For episode 407 of the award-winning EDGE of the Web podcast our special guest was Ashley Segura, VP of Operations and CoFounder of TopHatContent. Host Erin Sparks spoke with Ashley about how to repurpose and reuse content. Here’s what we learned: 00:03:28 Content Reuse: The What and Why Ashley explained [...]

  • Kevin Indig EDGE Featured Image

401 | The ROI of SEO with Kevin Indig, Director of SEO at Shopify

By |March 11th, 2021|Interview, podcast|

  Our special guest for episode 401 of the award-winning EDGE of the Web podcast was Kevin Indig, Director of SEO at Shopify. Host Erin Sparks spoke with Kevin about a better understanding of the ROI of SEO by moving away from linear models and transaction-based success goals lead in [...]