EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley
Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full-time job after his second child. And the last two years he's seen 10x [...]
EP 222: Successful Storytelling for Businesses w/Robert Rose
Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others. He is also a [...]
EP 221: Educating Today’s Digital Marketer w/Jeff Sauer
Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible courses in Google AdWords, Google Analytics, and running a digital [...]
EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer
We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called Known: The Handbook for Building and Unleashing Your Personal Brand [...]
EP 219: Marketing’s Role in a Long Sales Cycle w/Amy Bishop
Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she focuses her company's marketing towards the long sales cycle. What [...]
EP 218: Automation & AdWords Scripts w/Frederick Vallaeys
Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords [...]
EP 217: The Knowledge Divide w/Kyle Lacy
We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's career began in Indianapolis having roles with ExactTarget and Salesforce [...]
EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan
Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be studying for a law degree and got bored. He was [...]
EP 215: Branding and Programmatic Advertising w/Maureen Jann
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and her love of crochet and fancy shoes! What are programmatic [...]