EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
Digital Marketing Trends for 2016 – Show 159
The Industry's Favorite SEO Podcast #EDGETALK : Digital Marketing Trends for 2016 Welcome back to Edge for the final show of 2015! We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought [...]
Interview with Pack The Pantries – Show 158
SEO Radio Podcast #EDGETALK : Pack The Pantries We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor’s Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard’s Pack the Pantries initiative this year. This is the 8th year [...]
IAPSS – Discussing Education with Indiana Superintendents – Show 157
The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management There's an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about [...]
Google Reveals Search Quality Guidelines – Show 156
The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google's evaluators use to "assess the quality of Google's search results." Why did Google release their [...]
Reverse SEO and Reputation Management – Show 155
The Industry's Favorite SEO Podcast #EDGETALK : Reputation Management You won't really know when one of your employees or high-level staff will do something stupid. You won't really know if or when your product will fail. You won't really know if an unreasonable, irate customer will walk in your door. [...]
Display Ads Success – Show 154
The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display [...]
Google Conspiracy Theories – Show 153
The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had [...]
Never Hire an In-House SEO – Show 152
SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month [...]
After Optimizing Your Website, What’s Next? – Show 151
The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the [...]