EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
Gini Dietrich on Social Media Policies – Show 150
SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could [...]
Why Low Internet Marketing Budgets Fail – Show 149
The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your [...]
Is ROI Really What You Are Looking For? – Show 148
The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric...but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a [...]
10 Commandments of Content Marketing – Show 147
The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and [...]
Interactive Content – The Future of Content Marketing – Show 146
The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and [...]
Google’s Local Snack Pack Shake Up – Show 145
The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That [...]
SEO Spam and Good SEOs – Show 144
The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. "I visited your website and noticed that you are [...]
Interview With Chris Reed of Sparks Talk – Show 143
The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we’re going to have some fun. There’s a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We’ve got [...]
Essential Metrics – Call Tracking – Show 142
The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad [...]