EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
619 | News from the EDGE | Week of 8.21.2023
Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!
618 | Amplifying Women’s Voices in SEO w/ Sarah McDowell
Sarah McDowell talks about podcasting and maintaining a healthy work-life balance. She also shares tips on finding sponsors for your podcast.
617 | News from the EDGE | Week of 8.14.2023
Google refines search results, introduces GA4 training... finally. NY Times restricts AI training data use. Amazon develops AI tools for sellers. US public wary of AI. All the SEO updates in this week's News from the EDGE!
616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety
Dive into the evolving world of SEO with special guest Sarah McDowell, as she shares insights, battles impostor syndrome, and discusses work-life balance.
615 | News from the EDGE | Week of 8.7.2023
Stay updated with the latest in tech and SEO! Moz unveils Brand Authority Metric, Google's AI training shift, Nvidia's new chip, and more. Tune in to News from the EDGE!
614 | The AI Road Ahead of Us w/ Dr. Pete Meyers
The road ahead with AI might be a bumpy one. Find out what Dr. Pete Meyers, marketing scientist at Moz, has to say about the future of SEOs amongst the AI revolution.
613 | News from the EDGE | Week of 7.31.2023
Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.
612 | Navigating Generative AI w/ Dr. Pete Meyers
What does marketing scientist Dr. Pete Meyers think about Google and Generative AI, or SGE? What should site owners be working on as SGE moves from testing to possible future permeance?
611 | News from the EDGE | Week of 7.24.2023
Twitter has lost it’s wings with a massive rebrand to “X”. Google promotes brand trust on the SERP with updates on the misrepresentation policy. Also, is Apple making moves in the AI space?