EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25
Digital marketing news: Google settlements, Amazon & TikTok. Local SEO insights with Darren Shaw, Google updates, and the value of negative reviews.
753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies
Discover SEO Week 2025: Join us in New York for the biggest SEO Conference in 2025
752 | DMA and Google’s Self-Preference: What Local Businesses Need to Know
Unravel Google's DMA compliance with Near Media's experts. Discover impacts on business, AI in search, and EU digital market insights.
751 | SEO News from the EDGE | Week of 3.24.2025
Erin Sparks and Cindy Krum discuss Google's AI features, YMYL handling, and an overall dark series of AI challenges in Search.
750 | Unleashing the Power of Personal Experience in SEO
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard
Unlock brand authority in SEO with Cyrus Shepard. Discover relationships, metrics, and tactics to boost search engine rankings and authenticity.
747 | Ethics & Privacy Concerns with AI Writing
Erin Sparks & Michael Lewittes tackle AI privacy, ethics, and content authenticity—are we trading privacy for convenience too quickly?