EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers

Erin Sparks, Host of EDGE of the Web, talking into RE20 Microphone

EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.

Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.

Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc.  If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.

Catch the EDGE on these Podcast Platforms:

Special thanks to our Sponsors:

SE ranking
Site Strategics EDGE of the Web sponsor
Inlinks EDGE of the Web Sponsor

LATEST PODCASTS

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1211, 2025
  • Episode 775: AI, Authenticity, and SEO with Wil Reynolds

775 | AI, Authenticity, and SEO with Wil Reynolds

SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

3010, 2025
  • Episode 774 with Greg Finn - Paid Ad News

774 | Paid Ad News from the EDGE | Week of 10.27.25

ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

2310, 2025
  • Episode 773: Content Strategy and LLMs.txt with Carolyn Shelby

773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

1610, 2025
  • Unpacking LLMs.txt with Carolyn Shelby

772 | Unpacking LLMs.txt with Carolyn Shelby

Discover LLMs.txt with Carolyn Shelby of Yoast. Learn tips for AI content strategy, site optimization, and the future of technical SEO.

1709, 2025
  • 771 | SEO News from the EDGE | Week of 9.15.2025 with Cindy Krum

771 | SEO News from the EDGE | Week of 9.15.2025

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?

909, 2025
  • AI Mode and News SEO with Barry Adams

770 | Barry Adams – How Google’s AI Mode Is Reshaping News Publishing

What has Barry seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race?

2808, 2025
  • Episode 769 with Crystal Carter - Ai/SEO News

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta cracks down on copycats while AI reshapes search, shopping, and clicks in this week’s EDGE of the Web.

1408, 2025
  • EDGE of the Web - Bruce Clay and Evolving Your Writing Toolset

767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

Bruce Clay joins Edge of the Web to discuss his new tool: Prewriter.ai

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