EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

775 | AI, Authenticity, and SEO with Wil Reynolds
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773 | Content Strategy and LLMS.txt w/ Carolyn Shelby
Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.
772 | Unpacking LLMs.txt with Carolyn Shelby
Discover LLMs.txt with Carolyn Shelby of Yoast. Learn tips for AI content strategy, site optimization, and the future of technical SEO.
771 | SEO News from the EDGE | Week of 9.15.2025
Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind?
767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay
Bruce Clay joins Edge of the Web to discuss his new tool: Prewriter.ai
















