Bye Bye Twiddle Bots

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to! Congratulations to this week’s winners!

News from the EDGE:

AI Blitz:

  • [00:20:23] UMG files landmark lawsuit against AI developer Anthropic
  • [00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps
  • [00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing

AI Tools:

Barry Blast from Search Engine Roundtable:

  • [00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
  • [00:33:17] Google Top Stories Tests “Mentioned In These Stories”