EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.


Google Secrets LEAKED with Michael King

  • Episode 655: News from January 22, 2024

655 | News from the EDGE | Week of 1.22.2024

By |January 23rd, 2024|News, podcast|

Top SEOs express concern over Google's deteriorating SERP quality. Google responds with massive Search Quality Rater job cuts. In AI news, Zuckerberg aims for AGI, raising questions about AI control.

  • Episode 636: News from October 23rd, 2023

636 | News from the EDGE | Week of 10.23.2023

By |October 24th, 2023|News, podcast|

Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.

  • Episode 613: News from July 31st, 2023

613 | News from the EDGE | Week of 7.31.2023

By |August 3rd, 2023|News, podcast|

Ad revenue on X (Twitter!), SGE testing out citation links, and updated policies for AI content regarding product reviews. Plus- a special bonus of a Mordy Oberstein office virtual background.