Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites.

Luca’s team at Genie Goals has some great tips for our listeners to help them with their PPC campaigns, plus Luca is in Mixed Martial Arts! Check out this fun interview with Luca!