Connecting Comedy and Music with Digital Marketing

Our final podcast of 2022 doesn’t fail to deliver as we tackle the content optimization with an analogy: treating it like you would if you were a comedian!

Dan Shure, the host of Experts on the Wire podcast, joins Erin again in the second segment of his interview in 2022. Dan shares a solid content creation perspective, focusing on intent before E-E-A-T. The challenge is that the content, once produced, often doesn’t get a second look! Dan has some great examples of success that he has seen for the consumer intent focus before anything else.

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The connection between music theory and digital marketing is also explored, focusing on two main concepts:

  • Understanding the Large and Small concepts of content integration
  • and the perspective of Patterns.

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