EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
650 | News from the EDGE | Week of 12.25.2023
It’s the final EDGE of the Web episode for 2023! Uncover listicle chaos, AI drama, Burger King's hangover robots, SEO insights, and Google's ad experiments.
649 | Retail Media Opportunities and Ethics w/ Elizabeth Marsten
Explore retail media's data-driven impact on e-commerce with expert Elizabeth Marsten. Uncover predictive models and privacy solutions in the third wave of marketing on The EDGE of The Web!
648 | The 3rd Wave of Digital Advertising w/Elizabeth Marsten
Retail Media Secrets! VP Elizabeth Marsten spills the beans on personalization, data tactics, & growth strategies used by industry giants. Dive in & dominate the future of marketing.
647 | News from the EDGE | Week of 12.11.2023
Wix's Crystal Carter joins the news podcast to take on Google's Gemini AI & marketing's future. Plus, chatbot drama, AI powerhouses team up, & the SEC eyes AI investment risks.
646 | Your GA4 Health Check w/ Dana DiTomaso
Unlock the power of Google Analytics 4 with Dana DiTomaso as she shares expert insights on optimizing GA4, Looker Studio's blending of Universal Analytics with GA4, and boosting SEO.
645 | News from the EDGE | Week of 12.05.2023
Google pays Canadian publishers after Online News Act; complies with U.S. antitrust lawsuit. OpenAI announces changes, GPT Store in early 2024. Google's November core update surprises. Get SEO insights on The EDGE!
644 | The Role of the Agency and GA4 w/ Dana DiTomaso
Dana DiTomaso returns to The EDGE podcast, exploring agency responsibilities, Big Query setup, and optimizing Google Analytics for powerful insights.
643 | News from the EDGE | Week of 11.20.2023
Stay updated with News from the EDGE: OpenAI's leadership shake-up, Google's innovative 'Notes' feature, and improved ad safeguards for children online.
642 | The Future of SEO: AI to SGE | BrightonSEO US | Live From San Diego!
The EDGE of the Web team ventured across the country to attend the inaugural BrightonSEO US conference in beautiful San Diego! How Can SEO Tools Gauge The Success Of SEO Campaigns In The Context Of SGE?